COST PER CLICK (cpc)

Terms of Pay-Per-Click (PPC) and cost per click (CPC) is sometimes used interchangeably, sometimes as two different concepts used. However, when I use the term PPC shows payment based on CPC states that it is based not estimate the cost per click of contracts for CTRs.

For example, consider a campaign in the. Payment of impressions, clicks into the ground Prints are sold for $ 10 CPM with one click (CTR) of 2%.

1000 prints x 2 = 20% CTR CTR

$ 10 CPM / 20 CTR = 0.50 $ per click